Blog Stories Don't Touch the Wood

Don’t Touch the Wood

By Jenelle Etzel, April 9, 2018

One of the best parts of helping our clients make room to live is receiving an email with photos showing the love they have put into their home. Last week Kim and John shared photos of their kitchen remodel part 2. I loved looking back at their home journey and the original blog I wrote about the property when it was first listed. Saving a home’s character makes for unique design and all you need is a little imagination! As a native Portlander, I love finding inspiration in our history.

 

Thanks for sharing the journey with me, Kim! Stories like this are why I opened Living Room Realty in 2009. If you want to speak with an agent dedicated to helping you love where you live, give us call at 503-719-5588.

 

Kim wrote:

 

Long time no talk! Remember when we were house shopping and you mentioned that the walls in our house (the mahogany ones, though I’m sure the drywall ones are nice too) were not to be touched?! Well we just redid our kitchen (version 2) and totally doubled down on the awesomeness of our walls and the vibe of our house.

 

You should come see it in person, but here are some pics. I’m sharing because throughout the entire process I had you in my head. The kitchen feels like it’s always been a part of the house instead of something we just did.

Jenelle Etzel

President & Owner, Licensed Broker OR

She/Her

What does being lead singer and guitar player in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But when you ask Jenelle Isaacson Etzel founder and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge. For Jenelle, it’s all been about finding a voice—the singular and irrepressible expression of self. Once a quiet, studious, high-school girl growing up in Portland, Jenelle started a punk band after college. She played guitar, wrote cathartic songs, performed, and traveled across country while living out of a van. All that seems light years from the present moment--owning a successful, growing company; serving on boards of civic and philanthropic organizations; enjoying family life with her two young daughters and long-time partner. Still, she uses the same voice now that began to emerge on stage years ago. Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.” Jenelle’s voice, her truth, is about being brave enough to take action without apology, being heard without being exploited, to be energized, constantly problem-solving and refining her skills in the pursuit of building a purpose-driven company. All this requires risk-taking. She’s learned the hard way that she can’t fix everything and that not everyone will share her vision. But even as she explains the difficult choices she’s faced, Jenelle radiates joy. “It’s never okay to play small,” she says with conviction. And this, more than anything, is what she strives to impart to other women, empowering them to pursue their passion whole-heartedly and to be leaders who speak with their own unique, unapologetic voice. Living Room Realty, founded in 2009, offers residential, commercial, and property management services. Living Room ranks in the top 15 real estate companies in Oregon, with more than 110 affiliated broker-agents. For more information, visit www.livingroomre.com. Noted Achievements: First west coast real estate office to receive B Corp status • Top Workplaces, 2014-2016 • 100 Best Workplaces in Oregon 2017 • 100 Best Green Companies 2017 • Oregon Business in Ethics Awards in 2014 • Jenelle has been featured in The Portland Monthly, Oregon Business, and REALTOR® Magazine • Portland Business Journal 40 under 40 Business Leaders • Board of Directors, Rock n Roll Camp for Girls, receiving 2015 award for creative philanthropy • Board Member, Entrepreneurs’ Organization Global Network, Portland chapter • Orchid Award recipient for Business and Civic Contributions • Guest speaker: OPB’s Think Out Loud, Investor Beat, Cascadia Green Building Council • Advocate speaking on behalf of Benefit Corporation legislation with Oregon Secretary of State, Kate Brown
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  • jenelle@livingroomre.com

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