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Jenelle Isaacson


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What does being lead singer and guitar player in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But when you ask Jenelle Isaacson, founder and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge.

For Jenelle, it’s all been about finding a voice—the singular and irrepressible expression of self. Once a quiet, studious, high-school girl growing up in Portland, Jenelle started a punk band after college. She played guitar, wrote cathartic songs, performed, and traveled across country while living out of a van. All that seems light years from the present moment–owning a successful, growing company; serving on boards of civic and philanthropic organizations; enjoying family life with her two young daughters and long-time partner. Still, she uses the same voice now that began to emerge on stage years ago.

Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.” Jenelle’s voice, her truth, is about being brave enough to take action without apology, being heard without being exploited, to be energized, constantly problem-solving and refining her skills in the pursuit of building a purpose-driven company. All this requires risk-taking. She’s learned the hard way that she can’t fix everything and that not everyone will share her vision. But even as she explains the difficult choices she’s faced, Jenelle radiates joy.

“It’s never okay to play small,” she says with conviction. And this, more than anything, is what she strives to impart to other women, empowering them to pursue their passion whole-heartedly and to be leaders who speak with their own unique, unapologetic voice.

Living Room Realty, founded in 2009, offers residential, commercial, and property management services. Living Room ranks in the top 15 real estate companies in Oregon, with more than 70 affiliated broker-agents. For more information, visit

Noted Achievements: First west coast real estate office to receive B Corp status • Oregonian’s Best Places To Work, 3rd place in 2015 • Oregon Business in Ethics Awards in 2014 • Jenelle has been featured in The Portland Monthly, Oregon Business, and Realtor Magazine • Portland Business Journal 40 under 40 Business Leaders • Board of Directors, Rock n Roll Camp for Girls, receiving recent award for creative philanthropy • Board Member, Entrepreneurs’ Organization Global Network, Portland chapter • Orchid Award recipient for Business and Civic Contributions • Guest speaker: OPB’s Think Out Loud, Investor Beat, Cascadia Green Building Council • Advocate speaking on behalf of Benefit Corporation legislation with Oregon Secretary of State, Kate Brown


Jenelle's Blog Posts


Our Multnomah Village location is open! Drop by the new Living Room office at 7650 SW Capitol Hwy, right in the center of the action. Have a cup of coffee, take in the Village views, check out our indoor garden, chat with an agent, and take a stroll through the distinctive shops and businesses that... More

“People will call me a rebel. But I just feel like I’m living my life. Sometimes people call that rebellion, especially when you are a woman.” -Joan Jett Punk rock isn’t necessarily about musical finesse, but about having a message and the courage to get up on stage and scream it. Last week I had the incredible opportunity... More


The Boomer generation is reshaping the traditional concept of suburban, single-family living. When coupled with the Millennials, who tend to marry later in life and have fewer children, this results in the fact that 62% of household are made up of one or two people (in 1970, it was only 46%). In other words, are neighborhoods are evolving.... More

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