Broker Licensed in Oregon
- T: 971-276-6940
Who is Paul Fortino?
Throughout my years in real estate, I’ve never been about “the hype”, but rather, always about the people. From the very beginning, I believe that this business is really about dreams and hopes rather than the actual houses themselves. Our lives are what turns houses into homes!
To reflect my business approach, I came up with the slogan, “Bringing REAL Back to Real Estate!”
For me this means, REAL Connections, REAL Honesty, REAL Integrity and REAL Dedication to my clients and community.
I have years of experience helping people buy and sell their homes with the highest level of service, regardless of the price range!
Also having worked in the property maintenance field, and having personal experience buying and selling several of my own single family and multi-family homes, and a commercial investment property, has helped me approach my business with a more holistic approach.
I know first hand as a seller what it takes to properly prepare, market and sell a home for the best price and terms.I know first hand as a buyer what it takes to investigate, negotiate a fair price and the best terms.
My negotiation skills are strong but fair and I’m not easily intimidated by a challenge. My keen eye for spotting and pointing out potential problems have helped both sellers and buyer to avoid many issues during a transaction. Home staging suggestions and home improvement ideas are also part of the professional cache that I share with my clients.
– I’m currently living in the amazing Pearl District of the NW Portland area with my husband Larry.
Ever since setting foot in the Pacific Northwest, and Portland in particular, we were hooked. Portland offers the lifestyle of a big city but also offers unique urban and suburban neighborhoods – each with their own special flavor. From the urban feel in the downtown area, to the lush green parks, green spaces, and wilderness, Portland is like no other city I’ve ever experienced – and all within a walk, bike adventure, train ride or quick drive away.And don’t forget, it’s just a short drive to the gorgeous coast!
I can’t even begin to tell you how grateful and excited I am to have found Living Room Realty. It’s amazing how Living Room’s philosophy aligns with my own way of doing business – maintaining excellent and connected client relationships, having the highest regards for professionalism and ethics, collaborative colleagues, and giving back to our local community! For me, this is truly a match made in heaven!
– I grew up in the small town of Grand Ledge, Michigan where I began my real estate career at age 23. I was the youngest in a six agent office. I was extremely fortunate to have worked along side my father, who owned his own real estate agency. Not only did I learn the ropes of the real estate and property management business, but more importantly he taught me that true success is measured by how well you serve your clients and your community. An important lesson I have never forgotten… Thanks Dad!
Also during that time I invested in and managed a multi-family property, I ran my own property maintenance business, and I assisted in the property management of my family’s residential investment properties.
in 1989 I moved from Michigan to Santa Cruz California where I raised an amazing and talented son who graduated in 2018 with honors from the University of San Francisco (proud papa).
I witnessed the real estate market crash and recovery, and was able to help people avoid losing their homes, helped renters become homeowners, helped Californians relocate to more affordable places, and welcomed new-comers to the beautiful Santa Cruz area.
I also spent several years working with the City of Santa Cruz parks department and the UC Santa Cruz facilities department doing project management work, supervising amazing teams, and maintaining buildings and grounds.
If you’ve gotten this far, you may have figured out that my approach to the real estate business may be a little different than others – that’s okay by me.
Whether you are new to the beautiful Portland area or have lived here a lifetime, I am dedicated to making sure that your next real estate transaction is much more than just that.
I truly love working with people from all walks of life, providing dedicated personal service, strong negotiations and problem solving skills, and I definitely love having a bit of fun along the way!
But don’t just take my word for it, please check out what others have said about my work in my testimonials.
I’m looking forward to meeting you and being the first to say… “Welcome Home!”
p.s. When I’m not busy working, you might spot me out exploring the city (sun, rain and snow), hiking, biking, gardening, home improvement projects, taking photos, or out for a stroll with hubby and the dog…
…or saving the world!
** Know anyone thinking of buying or selling in California?
I am also a licensed referral agent in California, DRE#01943519
I help match and connect relocating clients with one of the many great agents I am associated with in CA.
My sister and I are both so fortunate that you came into our lives as our real estate agent. The selling of our Dad's estate was a daunting and lengthy process. 6 escrows and you stuck beside us with determination and loving support through this emotional process.
You were there without hesitation anytime we needed support, encouragement or just a shoulder to lean on. You were so educated about the complications of the rules that buyers had to meet in order to qualify for the purchase.
Paul, you are a spectacular, warm, funny, caring and intelligent human being! I am so blessed to have gotten to know you personally through your excellent talents as a real estate agent.
I highly recommend you to anyone selling or buying a piece of real estate (In fact I have).
“…Thank you for your generosity on our family’s behalf. “.
Thank you for your generosity on our family’s behalf. We all would whole heartedly recommend you as a realtor. Your honesty, integrity and expertise as well as your tremendous kindness and thoughtfulness made the emotional and intense process of selling mom’s house manageable and very successful.
Anyone buying or selling their home would be very wise and fortunate to have you as their realtor!
Thank you for everything
Wendy T (Seller)
“…was endlessly patient in helping us find and purchase our first home”.
We were deeply grateful for Paul's reassuring guidance and strategic thinking throughout this long process, from accompanying us to many open houses through the bidding and negotiating stages. He's sharp, diligent and a font of experience on home maintenance and repair issues, but what I appreciate most about him is his steadfast honesty.
I felt Paul truly looked out for our best interests in our interactions with sellers and their agents. He also has a zany sense of humor that helped get us through many anxious moments! Anyone buying or selling a home would be lucky to have him as their realtor.
Happy Client 12 (Buyer)
“…optimism, patience and dedication”.
Even though we didn't get the first house, he continued on with the second bid with equal optimism, patience and dedication to our family. I highly recommend him!
Sarah Young (Seller & Buyer)
“…Because of you, we went from being renters to very happy homeowners”.
Thank you so much for everything you’ve done for us.
Amazingly, we did not seek out your services, but rather you found us through that ad we placed seeking a house to rent. Wow! We had no idea that we could actually afford to buy a home until you called us. Because of you, we went from being renters to very happy homeowners.
We are so happy with our new home and your forethought and eagerness to help us find it! When we’re ready to buy our next home, you’re definitely going to be our Realtor!
Dane & Kim Westfield (Buyer)
“…He was professional, patient, creative, knowledgeable”.
Mark Miller (Buyer)
“…He has an unusually strong work ethic and he is extremely resourceful”.
He has an unusually strong work ethic and he is extremely resourceful regarding both DIY and professional house work. Most importantly, he is one of the most honest people I know...you can be sure that he will look out for both the buyer and seller.
Indeed, I don't think you can find a better person than Paul for your house buying/selling needs!
“…It is hard to imagine better service”.
Of the various realtors I've worked with in the past (all very good), Paul's efforts were a level or two above. He's professional, knowledgeable, responsive, and his work ethic is remarkable. He generated great interest in showing our home, and sold it quickly at well above asking price. It is hard to imagine better service.
“…he’s a warm and charming guy who really cares about his clients”.
After the purchase closed, he went the extra mile and helped us navigate the rental process, finding us all of the forms we needed to contract with our new tenants. Not only is he an experienced and highly skilled Realtor, he's a warm and charming guy who really cares about his clients. Paul is a true community builder: he makes an ongoing and genuine effort to connect with his friends and neighbors, clients and otherwise, to help improve the quality of everyone's lives.
He has a wide-ranging network of contacts in the Santa Cruz area and was always ready with a suggestion when we needed one. Thanks to Paul, we had an effortless transaction and are now the happy owners of a beautiful property.
Tai M (Buyer & Seller)
“…went out of his way to do all sorts of things that I wouldn’t have thought were the realtor’s job”.
I've bought and sold about half a dozen homes over the years and Paul was the most industrious agent I've worked with. He's also both warm and professional in his manner.
“…he took the bull by the horns”.
From day one he took the bull by the horns and opened the doors for showing as much as possible. He's professional and personable and he gives you the confidence that he will sell your home in do time. Paul sold my home in two months and three others in the park in six months time.
“…In today’s world it is difficult to find “old style” dedication and even pride in one’s work”.
In today's world it is difficult to find "old style" dedication and even pride in one's work. Paul lives up to that standard, truly dedicated to you (his client), constantly working to build his connections, always watching out for ways to both save you money AND to accomplish what you need.
You may already know, Paul has a slogan, "bringing the real back to real estate." I can tell you, he lives up to that standard. Paul is a joy to work with, you will feel taken care of, you will have that sense of "knowing" you made the right choice, and that things are going well.
If for any reason you wish to write me about this review, feel free to do so. Sincerely,
Aaron Lodge (Colleague)
“…You are a legend”.
Thank you!! You are a legend and it was great working with you. All your hard work and attention to detail facilitated our successful transaction. Look forward to doing more business with you in the future.
“…for many of them, it is about the hustle. Not so with Paul Fortino”.
Lia Barrad (Colleague)
“…provided follow-up to be sure all objectives were accomplished”.
Marie Henley (Colleague)