Blog Buyer The Surgical Strike Lands a Unicorn

The Surgical Strike Lands a Unicorn

By Ella Gray, February 27, 2019

I met Rebecca last summer after the closing of “Tangerine Dream”, a house in Alberta Arts where I represented the buyer. She was impressed my buyer got the house “at list price” versus an amount her original agent had advised her. We set up a meeting to go over various strategies, philosophies, the changing market in general, and other details, and she decided to make a switch and work with me!

We started looking in earnest at homes in her criteria in the winter of 2018…very slim pickings coming on the market at that time (a historical norm). Once the new year hit, more inventory started coming on in her criteria – the quintessential “dialed-in” older home that had been remodeled and updated, but still retained the older charm and character, and in a walkable neighborhood. This criteria, PLUS a turnkey ADU or a rentable space in a popular price range put us in the “unicorn” territory. They are out there, highly desirable, hard to find, and when you do find one, everyone else wants it for a good deal too!

So we started off the new year in several multiple offer situations. We kept coming in at the right price, but there were terms that continued to “win” over the 5-8 other offers at each house. Terms that no agent normally recommends any buyer to use…folks were outright releasing appraisal contingencies, skipping inspections, lots of insanity to land the house (usually these buyers have lots of experience buying, and/or an endless amount of cash).

Finally a new listing came up that we both knew WAS.THE.ONE. A beautifully renovated Cape Cod with all kinds of modern updates, a mother-in-law suite with a separate entrance, in a walkable area, at a great price. THE UNICORN!  I was the very first agent to call about it, and we were one of the first groups to see it a few hours after it hit the market.

Rebecca and I knew the other buyers that were still out there that were waiving inspections, waiving appraisal contingency, etc. We sat down and she agreed to deploy the SURGICAL STRIKE of offers (and still kept all contingencies!). After going through a few rounds of previous offers, she trusted me and the process. We wrote the offer that same evening it hit the market and had it accepted within 12 hours before the first open house! Just in time too, as the listing received more offers throughout the weekend, but we were already in contract thanks to the Surgical Strike Strategy!

CONGRATULATIONS, Rebecca! I wish you many happy years here!

Ella Gray


Hi! I'm Ella Gray, a Portland transplant by way of New York City, Los Angeles, and Nashville. I'm very lucky to finally throw down some roots in this quirky, intelligent, beautiful city of Portland, and I LOVE to help PDX newbies, transplants, and life-long residents find their place in the perfect Portland neighborhood. When I’m not touring houses or prepping listings, I’m chasing my toddler in the Southwest trails and pursuing PDX stories & excitement in all five corners of the city.
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