Blog Stories A Pearl in the Pearl

A Pearl in the Pearl

By Paul Fortino, July 15, 2019

Recently I received a call from an Indiana phone number asking me if I would be interested in representing them in the sale of their condo in Portland’s Pearl District. It turns out they were my neighbors in the same building where I live! Not only was I excited to have a beautiful listing in the Pearl, but more importantly, I felt honored to be able to help my neighbor with their real estate needs.

I knew that my personal knowledge of the building, the neighbors, the homeowners association, and the neighborhood would be beneficial to them as sellers, and to potential buyers as well. Plus, whenever an issue came up, I was literally footsteps away!

The view from this “Petite Pearl Penthouse” is very charming, overlooking some of the more historic buildings and water towers in the Pearl through a wall of north facing windows that leads onto an oversized patio. My clients used this special place as a second home during the years that their children relocated to Portland and attended school. Now that their kids are adults and have their own homes here, my clients no longer needed this condo, as they can now stay with their kids!

This property was not on the market long before a lucky buyer decided to make it his new home. I am happy to have provided my clients with personalized and professional service, guiding them through the process of preparing, marketing, negotiating, and selling their home.

So now that they have passed their little slice of the Pearl onto a new owner, it’s sadly time to say so-long to my previous neighbors and to gladly welcome in our new neighbor.

As we say in Italian, “Ciao!” which means both Good-bye and Hello!

Paul Fortino

Broker Licensed in Oregon

I truly love working with people from all walks of life... years of experience helping people buy and sell their homes with the highest level of service, regardless of the price range! 

TESTIMONIALS Don’t just take my word for it, please check out what others have said about my work. PREVIOUS TRANSACTIONS A link to my Zillow page showing my past sales and 5-Star Rating! (will open in new tab)

My Summary:

Throughout my years in real estate, I've never been about “the hype”, but rather, always about the people. From the very beginning, I have believed that this business is much more about dreams and hopes than the actual houses themselves. I know a lot about "houses", but I spend most of my time helping you meet your needs and desires. After all, our lives are what turns houses into homes!

To reflect my business approach, I came up with the slogan, “Bringing REAL Back to Real Estate!For me this means, REAL Connections, REAL Honesty, REAL Integrity and REAL Dedication to my clients and my community. I have years of experience helping people buy and sell their homes with the highest level of service, regardless of the price range. With me, you are NEVER just another transaction.

Also having worked in the property management/maintenance field, and having personal experience buying and selling several of my own single family, multi-family, and a commercial investment properties. My approach to real estate is a more holistic approach - together we will consider location, condition, and value, but in the end, what really makes you happy!

I know, first hand, as a seller what it takes to properly prepare, market and sell a home for the best price and terms. I also know, first hand, as a buyer what it takes to investigate, negotiate a fair price and the best terms.

My negotiation skills are strong but fair and I'm not easily intimidated by a challenge. My keen eye for spotting and pointing out potential issues have helped both my seller and buyer clients to avoid problems during the transaction. Home staging suggestions and home improvement ideas are also part of the professional cache that I share with my clients.

My Present:

- I’m currently living in the amazing Pearl District of the NW Portland area with my husband Larry. Ever since setting foot in the Pacific Northwest, and Portland in particular, we were hooked. Portland offers the lifestyle of a big city but also offers unique urban and suburban neighborhoods - each with their own special flavor. From the urban feel in the downtown area, to the lush green parks, green spaces, and wilderness, Portland is like no other city I’ve ever experienced - and all within a walk, bike adventure, train ride or quick drive away. And don't forget, Portland is just a short drive to the gorgeous coast!

I can’t even begin to tell you how grateful and excited I am to have found Living Room Realty. It's amazing how Living Room’s philosophy aligns with my own way of doing business - maintaining excellent and connected client relationships, having the highest regards for professionalism and ethics, collaborative colleagues, and giving back to our local community! For me, this is truly a perfect match!

My Past:

- I grew up in the small town of Grand Ledge, Michigan where I began my real estate career at age 23. I was the youngest in a six agent office. I was extremely fortunate to have worked along side my father, who c0-owned his own real estate agency. Not only did I learn the ropes of the real estate and property management business, but more importantly he taught me that true success is measured by how well you serve your clients and your community. An important lesson I have never forgotten... Thanks Dad!

Also during that time I invested in and managed a multi-family property, I ran my own property maintenance business, and I assisted in the property management and maintenance of my family’s residential investment properties.

in 1989 I moved from Michigan to Santa Cruz California where I raised an amazing and talented son who graduated in 2018 with honors from the University of San Francisco (proud papa). I witnessed the real estate market crash and recovery, and was able to help people avoid losing their homes, helped renters become homeowners, helped Californians relocate to more affordable places, and welcomed new-comers to the beautiful Santa Cruz area.

I also spent several years working with the City of Santa Cruz parks department and the UC Santa Cruz facilities department doing project management work, supervising amazing teams, and maintaining buildings and grounds.

Our Future:

If you’ve gotten this far, you may have figured out that my approach to the real estate business may be a little different than others - that’s certainly okay by me.

Whether you are new to the beautiful Portland area or have lived here a lifetime, I am dedicated to making sure that your next real estate experience is much more than just a transaction.

I truly love working with people from all walks of life, providing dedicated personal service, strong negotiations, and problem solving skills. Oh, and I definitely love having a bit of fun along the way!

I’m looking forward to meeting you and being the first to say… “Welcome Home!”

p.s. When I’m not busy working, you might spot me out exploring the city (sun, rain and snow), hiking, biking, gardening, working on home improvement projects, taking photos, or out for a stroll with hubby and the dog. ...or doing my best to save the world!

My California Business:

Do you know anyone thinking of buying or selling in California? I am also a licensed referral agent in California, DRE#01943519 Because I have built strong professional relationships with many other great agents in California, I am able match and connect relocating clients with someone in California that will take care of my referral clients as well as I would myself.

I'd love to help!

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  • T: 971-276-6940

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