Blog Stories Keeping Cool in a Heated Market

Keeping Cool in a Heated Market

By Lauren Hurley, March 29, 2021

The Portland market has been really tough on buyers this season with a record low inventory and multiple offer situations left and right. My client Elaine, a brand-new Portland transplant, a busy nurse during a pandemic with two fur babies in-tow, came just in time to experience it in its full glory. 

After recently selling her home in Seattle, then essentially being displaced in Portland until she found the right fit, she bounced around short-term rentals with her pets while we searched. Her situation could have really drained the fun out of the homebuying process, as we had mostly dark fall and winter nights and rainy weekends to hunt, and all of her belongings were in storage. Yet somehow she not only kept her spirits and energy up, she also kept her cool. 

Elaine was steadfast in her goals, and determined to find a solid fit. 

Elaine remained level-headed throughout the whole process, and when we found the house that checked all of her boxes, she won a multiple offer situation using creative terms – even without being the highest offer submitted. Sometimes it’s about being the BEST offer, not the highest, and that’s where having an experienced broker is key! 

Congratulations Elaine, Bently, and Winston! Welcome home!

Lauren Hurley

Broker | OR


After spending a decade climbing the professional ladder of the Marketing industry, Lauren Hurley was in desperate need of vocational inspiration. So she did what most find daunting, if not impossible. She hopped down, and hunted for change. Fortunately for Lauren, she wouldn’t be starting on the first rung of the ladder that lay ahead. The daughter of a Broker, real estate had always been part of the conversation. The world of abandoned RMLS sheets, open house signs collected in the pouring rain and a fridge full of leftovers from Brokers Open Houses was all too familiar. So, while she didn’t always know it, Lauren was being trained by her Broker mom. By osmosis, she was learning how to negotiate, how to communicate and best, how to advocate for clients. While her passion for Portland, homes, history, architecture, design, and working with people had remained constant throughout her life, it took returning to the world of buying and selling homes for Lauren to realize just how perfectly her personal strengths and professional skill set aligned with being a Broker. Whether it’s negotiating and advocating on behalf of her clients, her vast knowledge of the city’s most idyllic neighborhoods, nooks and crannies, developing stunning and effective marketing campaigns, or consistently going above and beyond the call of duty, Lauren knows that superior client care is the result of perfecting every detail along the way. The joy she finds in seamlessly and successfully guiding buyers and sellers through one of the most significant emotional and financial decisions of their lives, has Lauren wishing she listened to her mother years ago. (But please don’t tell her that.) When it comes down to it, taking exceptional care of her clients isn’t only what Lauren does best, it’s what she loves to do. When she’s not meticulously critiquing the usage of serif vs. sans serif font, scarlet vs. crimson hues, or brightness vs. contrast and density, you’ll find Lauren taking Captain Salty the Wheaten Terrier on trails and along rivers around the city, collecting new vinyl records, tinkering with her ‘78 VW Bus, whipping up culinary treasures, or doing her best to imitate Serena on the court.
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