Blog Stories the magic formula = trust + luck

the magic formula = trust + luck

By Veery Harper, December 10, 2018

Buying a rental property is a very different experience from traditionally buying a home for your family. A rental property must fit into a special formula in order to pencil out. The home must be able to rent for enough to cover the mortgage, taxes and insurance but the purchase price can not be too high or the formula doesn’t compute. As Portland home prices have continued to rise this formula becomes harder and harder to work out.

Recently a friend referred me some buyers who were looking for a rental property, with the ultimate goal of moving to Portland full time in a few years. They came into town for two days in mid November. I spent a few weeks preparing for their visit and scouring homes in highly rentable areas. When they arrived I had a lot of homes lined up to see and the prices ranged considerably, as did the condition and location. All of this factors into the rental equation.

The very first home we visited checked nearly all of the rental boxes. It was in a highly walkable neighborhood with good restaurants, shops and schools within a a few blocks. Three bedrooms upstairs, two remodeled bathrooms and an updated kitchen, this home boasted all things renters will pay top dollar for. The rest fo the day we spent comparing every house we saw to the first one. There was no doubt, the first one was the right one.

Things don’t always work out like this…my new clients had trusted their friend’s referral and thus trusted my research and knowledge and we got lucky! The magic rental formula = Trust + Luck

Veery Harper

Principal Broker

Veery became a licensed realtor in 2003 and hit the ground running. Her clients immediately recognized her aptitude for finding the best property in the right location, coupled with the temperament to advocate and persevere even during fraught moments in a transaction. Importantly, clients came to rely on Veery’s keen eye for value. She recognized a good opportunity when it hit the market, immediately seeing potential on which a buyer could capitalize.

Over nearly two decades Veery honed her skills and built a robust client base. She rode the wave of the boom years and weathered the hardships of the recession. She’s seen the market at its best and worst, and still loves what she does.

Today, Portland’s exploding growth and low inventory makes it one of the most competitive real estate markets in the country.  For buyers, selecting the right home is just the first step; the real challenge is to outshine the competition. Veery’s experience and persistence are a strategic advantage for buyers, as she structures every offer to rise to the top. When selling a home, factoring in market psychology means  a quick, successful sale instead of listing an over-priced home that lingers on market and necessitates a price reduction—which even in this selling climate happens every day.

An intuitive listener with a gregarious nature, Veery quickly catches on to what her clients need and desire. Accessing her deep knowledge of homes and neighborhoods, she’s able to determine where they are likely to discover their next Living Room.

Besides devoting time and attention to the buyers and sellers she serves, Veery shares her life with her husband Chris and their two daughters, Sawyer and Evens. She’s a PTA mom active in the schools. She’s also an engaged volunteer who’s attentive to Portland’s evolving, vibrant communities, realizing her clients are impacted by the changes she and her family must navigate every day.

Veery’s personal and professional life are intertwined by design. She relies solely on referrals from family, friends and clients to build her business. Cultivating her practice for more than 16 years, Veery is thankful for the expanding network of close relationships and trusted associates with whom she works each day.

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