Blog Stories The Power of Paint in Real Estate

The Power of Paint in Real Estate

By Gabrielle Enfield, August 8, 2019

Hi readers!

So by now, you may have discovered I’m a huge fan of color. In fact, I’m part of a coalition of local businesses that believes there is a transformative power of color in design – follow us at Good Color Collective We’ll be hosting events and conversations tied to color and design following our debut during this year’s Design Portland Please reach out if you want more information on how you can participate.

Every day you are likely attracted to something because of its color. And when it comes to real estate, this is no exception. It can make or break a room; the right color for a front door is known to help homes get sold; and paint can even make rooms seem bigger. Here’s a recent article from USA Today that includes a few more tips.

When my client approached me almost a year ago to talk about getting her home ready to sell, color was a big part of that conversation. The home is in Northeast, in the Concordia neighborhood. Classic Bungalow-ville. She was going to be finishing a major remodel she’d been working on and was ready to sell. We chose a neutral paint palette for her interior, including my tried and true Sugar Dust from Miller Paint. My friend and fellow lover of color (in fact, she’s a bonafide color expert!) Puji Sherer also helped recommend exterior colors. We wanted to stay classic to the era, but make the home’s curbside appeal shine and inspire people to joyfully walk inside. Here’s the before and after result:









Now, the exterior matches the inside’s quality updates and upgrades, and it’s happily a new home to a wonderful set of buyers, thanks to my colleague and “Roommate” Tracey Henkels with Living Room Realty.

A huge part of what brings me joy in what I do is helping discover the colors to make homes shine. I have the resources to bring to the table to do what it takes to help you get your home sold for top dollar. I consider myself In Good Company with my wide range of experts and services that are part of each transaction I help serve. If you would like to learn more, I hope you reach out!

Till then, high fives!

Gabrielle Enfield


Real estate can be a wild ride. It's important you find your wingwoman.

I understand the important decision of choosing an agent. It's a relationship for the long haul. My goal is to apply my myriad experiences, both personally and professionally, to help guide my client partners through a thoughtful, strategic, seamless and fun journey. Need an understanding of where to start, when it comes to getting ready to sell? I'll put my background in project management to work and let you know what needs to happen, complete with spreadsheets, if you're into it. Looking to purchase a vacation property and need it to generate rental income? I'll sharpen my pencil and make sure the numbers make sense. First-timer who needs a steady hand to help guide you through the real estate process? This Mama Bear's got you covered, and will be sure to point out what you need to look for. Moving to PDX and need a proxy to get to know Rose City? I'm a Pac NW native, and even with all its growth and change, this place still gives me butterflies. I grew up in Woodland, Washington, and am a proud resident of North Portland, where I'm raising my family. #boymom Before real estate, my career spans two decades of expertise I'm fortunate enough to apply every day. These experiences range from being a TV news anchor (visual storyteller) to helping develop some of the world's beloved brands (strategy and engagement). I was practically born with a tool belt on: my Dad is a retired custom home designer and builder, my uncle is an architect and my Grandpa was a Realtor and developer. I am an active listener, have a keen eye for "good bones",  and solving my clients' real estate needs in a creative and often unexpected way brings me joy. Plus, the lasting relationships formed are cherries on the sundae! Please give me a call - I'd love to see what it would be like to partner with you. For a look inside my everyday life, be sure to follow along on Instagram. High fives!
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Gabrielle Enfield

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