Blog Stories The Power of Paint in Real Estate

The Power of Paint in Real Estate

By Gabrielle Enfield, August 8, 2019

Hi readers!

So by now, you may have discovered I’m a huge fan of color. In fact, I’m part of a coalition of local businesses that believes there is a transformative power of color in design – follow us at Good Color Collective We’ll be hosting events and conversations tied to color and design following our debut during this year’s Design Portland Please reach out if you want more information on how you can participate.

Every day you are likely attracted to something because of its color. And when it comes to real estate, this is no exception. It can make or break a room; the right color for a front door is known to help homes get sold; and paint can even make rooms seem bigger. Here’s a recent article from USA Today that includes a few more tips.

When my client approached me almost a year ago to talk about getting her home ready to sell, color was a big part of that conversation. The home is in Northeast, in the Concordia neighborhood. Classic Bungalow-ville. She was going to be finishing a major remodel she’d been working on and was ready to sell. We chose a neutral paint palette for her interior, including my tried and true Sugar Dust from Miller Paint. My friend and fellow lover of color (in fact, she’s a bonafide color expert!) Puji Sherer also helped recommend exterior colors. We wanted to stay classic to the era, but make the home’s curbside appeal shine and inspire people to joyfully walk inside. Here’s the before and after result:

BEFORE

AFTER

 

 

 

 

 

 

Now, the exterior matches the inside’s quality updates and upgrades, and it’s happily a new home to a wonderful set of buyers, thanks to my colleague and “Roommate” Tracey Henkels with Living Room Realty.

A huge part of what brings me joy in what I do is helping discover the colors to make homes shine. I have the resources to bring to the table to do what it takes to help you get your home sold for top dollar. I consider myself In Good Company with my wide range of experts and services that are part of each transaction I help serve. If you would like to learn more, I hope you reach out!

Till then, high fives!

Gabrielle Enfield

Broker | OR

She/Her

Real estate can be a wild ride. It's important you find your wingperson.

At Working Magic Group, we understand the important decision of choosing an agent partner for buying or selling in Portland. It's a relationship for the long haul. The team's goal is to apply myriad experiences, both personally and professionally, to help guide client partners through a thoughtful, strategic, seamless and fun journey. Founded by top broker Gabrielle Enfield, Working Magic's goal is to bust down the stereotypes of who Realtors are and how they serve. We are full service brokers, in it for the long haul, and believe in the relationship imperative. We operate from a place of trust with people at the center. Without that, we can’t do our work. Need an understanding of where to start, when it comes to getting ready to sell? We'll put backgrounds in project management to work and let you know what needs to happen, complete with spreadsheets, if you're into it. We've got the magicians on speed dial to show up and get it done so you can hit the easy button. We treat each listing as a brand we're launching and create emotional and sensory experiences that stand out. Custom playlists, anyone? We've been told our open houses are the best in town. Looking to purchase a vacation property and need it to generate rental income? Expect sharp pencils to make sure the numbers make sense. We can even help with the interior design and advise how to set it up to make top dollar. Ready to downsize? We'll be with you on this important chapter and gently guide you to what stays and what goes. First-timer who needs a steady hand to help guide you through the real estate process? Mama Bear's got you covered, and we'll be sure to point out what you need to look for or stay away from. Moving to PDX and need a proxy to get to know Rose City? Gab's a Pac NW native, and even with all its growth and change, this place still gives her butterflies. Plus, her background in video production makes those remote FaceTime home tours a breeze. About Gabrielle Enfield, Founder, Working Magic at Living Room Realty: I grew up in Woodland, Washington, and live in the wooded hills of Bridlemile, where I'm raising my family. #boymom. Today I am the #1 agent at my brokerage - which is Portland's #1 real estate office - and consistently rank in the top 1% of more than 8,400 brokers in the Portland metro. I love what I do and it shows. Before real estate, my career spans two decades of expertise I'm fortunate enough to apply every day. These experiences range from being a TV news anchor (visual storyteller) to helping develop some of the world's beloved brands like Xbox and Dave's Killer Bread (strategy and engagement). I also helped launch Paul Allen's MoPop to a global stage; it combined two of my life loves: music + architecture. I was on the forefront of integrated media, crisis communications, digital productions and managed events and massive teams that delivered headline-making news. I was practically born to sell Real Estate: my Dad is a retired custom home designer and builder, my Uncle is an architect and my Grandpa was a Realtor and developer. I am an active listener, have a keen eye for "good bones", and solving my clients' real estate needs in a creative and often unexpected way brings me joy. In my spare time, I am raising my kiddos to be confident weirdos, championing my spouse Per who is an IP attorney at Nike, hitting the thrift store circuit as often as I can, and volunteering my time as a Broker Advisor at Living Room. In 2023 I launched Hi Buddy Hospitality Group, a burgeoning hostel and restaurant in NE Portland. I also am a member of Project Color Corps Portland Chapter, a national non-profit that collaborates with people to add color to their essential community spaces, creating beauty, belonging, and joy. Please give a call – I'd love to see what it would be like to partner with you. For a look inside my everyday life, be sure to follow along on Instagram. Let's Work Magic together. High fives!        
Read More
  • T: 503-388-2788
  • gabrielle@livingroomre.com

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