The Power of Proactivity

When agents list a home, many of them stick to the 3 “P”s of Real Estate…

Put a sign in the yard,

Post in the RMLS, and

Pray an offer comes in.

I do one more P… I proactively prospect for a buyer. 

This is not to toot my own horn but to point out that who you hire for the job of selling your largest asset does make a difference. In a quickly changing market, many brokers and sellers are at a loss on how to get an offer, let alone multiple. I see emails every day about price reductions, while watching the average days on market climb ever higher on the RMLS. Fortunately, the seller of this fixer-upper in Overlook Park decided to hire me for the job instead of trying to sell it himself. 

Determined to get receive multiple offers, I personally canvased the neighborhood and introduced myself to over 80 neighbors. I told them about the upcoming listing. After requesting folks tell their friends, family, and coworkers, we had over 40 people at the open house the first Saturday live. With only 2 days on market, we received 4 written offers.

Guess which offer stood out?

The offer of a family I met days earlier by knocking on their door. With all parties pleased, we went pending and closed without any issues. This is the power of proactively! 

To check out this fantastic Fixer in Overlook Park Neighborhood, just steps from the MAX Line & Mississippi Ave click the link here.

Melissa Dorman is a Licensed Broker with Yascha Group at Living Room Realty in Portland, OR. Follow Yascha Group  on Facebook.

Melissa Dorman

Broker | OR & WA

She/Her

Ten years ago, Melissa was living in a slum in Kolkata, India, helping over 200 women escape sex trafficking by providing alternative work at a social business. It was there she discovered her passion for financial education as a means of empowering people to move out of poverty. After graduating from UCLA with a Masters, Melissa spent 5 years working as a Social Worker; assisting clients facing homelessness, in jail, or at a psychiatric facility. As much as she loved the work, imagining saving for retirement on the meager salary of a social worker was becoming grim. That's when Melissa discovered "passive income." In no time, she fell in LOVE with real estate as a vehicle for wealth. Soon after, Melissa began locating off-market multi-family properties to purchase through creative financing strategies and win-win opportunities. Two years into investing, Melissa quit her day job as a Social Worker to become a full-time broker and investor. Initially, she was drawn to people in difficult circumstances, so she developed extensive experience assisting families facing foreclosure, short sales, and probate. Melissa is well versed in helping her clients overcome complex real estate challenges. Currently, Melissa is teamed up with Super Broker, Yascha Noonberg at Living Room Realty. Together they assist clients to achieve their real estate dreams, including how to strategically buy and sell a personal residence to maximize profits. Far from the slums of Kolkata, her greatest passion now is empowering other working professionals to develop passive forms of income through buying multi-family properties in Portland.

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