Blog Education Market Ready Your Home - Alameda

Market Ready Your Home – Alameda

By Carrie Struss, May 28, 2019

How to Market Ready Your Home

There are 4 factors that control the sale of your home:

Location, Price, Marketing, and Condition

As a seller, you have the most control and effect over the condition of your home. Condition is one of the top factors in the marketability and sale of your home. Part of the work I do as a real estate agent is to help you prepare your home for the market by providing an extensive “Market Ready Your Home” guide. This guide helps transition your mindset from “This is my home” to “This is a product for sale.” It takes you through each area of your home and provides a checklist on what to do to get your home ready to be marketed, listed, and sold.

One part of this guide covers your home’s functional condition and things that will be addressed during disclosures and inspections. Are there things that need to be fixed? This is not the pretty fun part.

On the flip side, the majority of the guide part talks about your home’s aesthetic condition.  This is the fun part where we basically get to play dress up with your house! What can we do to make the home most appealing to today’s buyers?

Once we factor in costs, time, and ability (who is going to do what), we prioritize both functional fixes and aesthetic updates to create a Market Ready checklist and timeline specific to your home!

Below is the Market Ready checklist from my latest Alameda listing:

-paint interior and exterior

-clean roof and gutters

-landscape and clear out flower beds

-trim hedges below windows to allow light in

-remove storm windows and get windows professionally washed

-install new mirrors and bathroom lights

-install new porch light

-update canned lights in kitchen

-update basement lights


Having wonderful clients that executed their entire checklist helped! Here are the before and afters:

As you can see, it is very important to hire a real estate agent who can help you throughout the entire listing process by providing guidance and resources needed from start to finish and beyond. If you would like a free copy of my “Market Ready Your Home” guide, please email me at!

Carrie Struss

Broker Licensed in OR & WA

Carrie Struss has a background in project management, marketing, and photography. Much like in real estate, she simultaneously managed multiple projects and personalities. She is an effective negotiator and stands firm in advocating for her clients. Making the switch to real estate was an easy transition. Carrie utilizes all her unique talents, background, and experiences in real estate. Most importantly, she will connect you to your dreams of not just home ownership, but to what you want your life to be. As your agent Carrie will…
  • help get your home (and emotions) ready to sell, then sell your home.
  • find you a new home complete with (fill in the “must have” blank).
  • facilitate the transaction making sure everyone does what they need to do and has what they need to do it.
  • negotiate tenaciously for you.
  • educate you on the daunting, overwhelming, and at times stressful process.
  • remain calm, always.
  • keep you focused on your goals.
  • pay attention to every detail.
  • show up.
  • effectively communicate in the way that works best for you.
  • uphold Living Room Realty’s values and what they mean to her.
"I care about where you live. I care about you home, your street, your neighborhood, your community. All the things that are important to you will be my priority. I look forward to working with you!"
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  • T: 503-953-0850

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