By Coty Thurman, May 1, 2025
Find out what’s happening in the Portland rental market for early April 2025.
Hi everyone, Coty Thurman here from Living Room Property Management, bringing you a quick update on the single-family rental market in the Portland Metro region.
Are Rents Going Up?
Yes. Zillow’s March 2025 report shows national rents are up 3.5% from last year, averaging just over $2,005. At Living Room, we average $2,435 across our portfolio, and we leased homes in the first three months of the year for 4.6% more than what the previous tenants paid.
Is It A Renter’s Market?
No, not really. Homes are leasing in under 12 days. While one or two properties may sit longer, most renters are feeling real pressure—many are applying as soon as the 72-hour rental hold period opens. This competition will stick around until more inventory is added.
Seasonal Rental Trends
It’s officially the season of air conditioning—homes without efficient cooling are facing bigger concessions, and charm alone isn’t cutting it anymore.
More and more tenants who can afford to move away from multifamily are opting out of shared walls. They’re tired of recurring neighbor issues. With current tenant protection laws, it can take months for a property manager to resolve disruptions, and great tenants aren’t willing to wait that long for peace.
Looking Ahead
Demand for quality single-family rentals is strong, and it’s only growing. To keep up—and to ease pressure on both renters and the market—we need more single-family inventory.
While many investors are backing out of Multnomah County due to red tape, renter demand remains high. We help property owners stay in the game with smart, stress-free management that keeps homes full and well cared for.
Thinking about renting out your property but don’t want the hassle? Living Room Property Management takes care of everything—tenant placement, maintenance, and protecting your investment—so you don’t have to.
Coty Thurman
President & Licensed Principal Broker of Property Management | OR & WA
She/Her
Helping property owners navigate Portland’s rental market with strategy, ethics, and real-world experience.
I’ve spent more than two decades in residential rental management, and if there’s one thing I know for sure, it’s that property management is never just about the property — it’s about people, strategy, and doing things the right way.
As President of Living Room Property Management, my work is centered on helping property owners and tenants thrive through thoughtful systems, clear communication, and ethical housing practices. I love the problem-solving side of this industry — translating complex laws into practical strategies, building processes that support both people and performance, and helping owners make confident decisions about their homes.
People usually call me when they want to talk through the strategy of being a rental property owner. Whether it’s selling a tenant-occupied home, navigating a tough tenant situation, pricing a property, deciding on upgrades, or figuring out the right time to lease, I help people think through the long game. After 25+ years in the industry, I’ve likely encountered a version of your situation before and can offer perspective to support your overall strategy.
I’m passionate about sharing rental trends through both national data and insights from our own portfolio of homes. The hyper-local Portland–Vancouver market is our specialty, and our team is deeply committed to helping housing providers understand both the laws and the realities of our local market.
Industry leadership and community involvement are an important part of my work. I serve as a board member of the Greater Portland chapter of the National Association of Residential Property Managers (NARPM) and had the honor of serving as the 2025 Board President. I’m also a dedicated member of Multifamily NW and the Oregon Realtist community — a group of professionals across the real estate industry working to foster inclusive collaboration, support underserved communities, and create pathways toward greater Black and minority homeownership in Oregon.
I hold property management licenses in both Oregon and Washington and am grateful to manage homes throughout the Portland–Vancouver metro area.
A few things you should know about me: I won’t help anyone get around the law. Ethical housing practices are non-negotiable. And I won’t speak negatively about our city or our neighborhoods — I believe deeply in this community and wouldn’t choose to do this work anywhere else.
Portland is home. I grew up in Montavilla and attended Marshall High School, and today I’m raising my family in the east metro area with my high-school-sweetheart-turned-husband, our kids, and our dog. Outside of work, you’ll usually find me enjoying live comedy or theater, exploring great food, or singing along (loudly) to the Hamilton soundtrack on a scenic drive.
At the end of the day, my goal is simple: help people become thoughtful, confident housing providers — and make room for them to live.