Blog Stories Keys to Selling Your House Virtually

Keys to Selling Your House Virtually

By Chad Brackett, May 5, 2020

In a recent survey by realtor.com, people thinking about selling their homes indicated they’re generally willing to allow their agent and some potential buyers inside if done under the right conditions. They’re less comfortable, however, hosting an open house. This is understandable, given the health concerns associated with social contact these days. The question is, if you need to sell your house now, what virtual practices should you use to make sure you, your family, and potential buyers stay safe in the process?
In today’s rapidly changing market, it’s more important than ever to make sure you have a digital game plan and an effective online marketing strategy when selling your house. One of the ways your agent can help with this is to make sure your listing photos and virtual tours stand out from the crowd, truly giving buyers a detailed and thorough view of your home.
So, if you’re ready to move forward, virtual practices may help you win big when you’re ready to sell. While abiding by state and local regulations is a top priority, a real estate agent can help make your sale happen. Agents know exactly what today’s buyers need, and how to put the necessary digital steps in place. For example, according to the same survey, when asked to select what technology would be most helpful when deciding on a new home, here’s what today’s homebuyers said, in order of preference:
Virtual tour of the home
Accurate and detailed listing information
Detailed neighbourhood information
High-quality listing photos
Agent-led video chat
After leveraging technology, if you have serious buyers who still want to see your house in person, keep in mind that according to the National Association of Realtors (NAR), there are ways to proceed safely. Here are a few of the guidelines, understanding that the top priority should always be to obey state and local restrictions first:
Limit in-person activity
Require guests to wash their hands or use an alcohol-based sanitizer
Remove shoes or cover with booties
Follow CDC guidance on social distancing and wearing face coverings
Getting comfortable with your agent – a true trusted advisor – taking these steps under the new safety standards might be your best plan. This is especially important if you’re in a position where you need to sell your house sooner rather than later.
Nate Johnson, CMO at realtor.com ® notes:
“As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
It sounds like some of these new practices might be here to stay.
Bottom Line
In a new era of life, things are shifting quickly, and virtual strategies for sellers may be a great option. Opening your doors up to digital approaches may be game-changing when it comes to selling your house. Let’s connect so you have a trusted real estate professional to help you safely and effectively navigate through all that’s new when it comes to making your next move.

 

Chad Brackett

Earth Advantage & ADU Specialist Broker Licensed in OR & WA

Movin' and shakin'... Do you need to buy? Do you need to sell? Is moving in your future? Then let’s talk. Chad Brackett is licensed in Oregon, Washington, and California. Chad's career has afforded him the opportunity to live in 12 different states across the United States while buying and selling more than 12 homes and investment properties, including, most recently, in the Piedmont neighborhood of Portland. Originally from a suburb of Atlanta, Georgia, Chad most recently moved to Portland after spending the past couple of years in the San Francisco Bay Area where he worked for Alain Pinel Realtors. While Chad is relatively new to Portland, he is a Northwestern at heart: “I love everything about Portland. The people, the topography and climate, it is the best place I have live. From the mountains to the coast, there is just so much for my family to do.” Chad has quickly assimilated to the area based on his prior moving experiences. He understands firsthand the challenges with not only buying and selling homes but with moving and relocating. His previous experiences will be an invaluable resource to you throughout your real estate transaction. Chad is committed to quality, integrity, professionalism and excellent service when you enlist his services. Prior to beginning his real estate career, Chad had a successful 30-year retail career in sales and operational support for divisions of large organizations like L'Oreal and Limited Brands amongst others. Chad is extremely detail oriented and will utilize his strategic planning, analysis and innovative approach to ensure that you are completely informed throughout the real estate transaction and achieve your desired goals. He has provided support, training and leadership to thousands of employees and has been responsible for hundreds of millions in annual sales volume. If a commitment to service and being the #1 priority is important to you, then contact Chad.
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  • T: 503-389-0685
  • F: 503-961-8224
  • chadbrackett@livingroomre.com

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