Blog Stories The Key To Investment Success

The Key To Investment Success

By Kim Parmon, July 22, 2019

In my career I have helped a lot of investors buy and sell properties.  I have watched incredible successes, like the time my client Paul bought a condo at auction.  He bought it sight-unseen, not knowing what he was going to find when he got inside.  Upon opening the door he discovered that it needed paint and new flooring and was otherwise in perfect condition!  After selling it in a multiple offer situation he made an incredible return on investment.  This money was used to help his mom retire and it was a wonderful experience!  I have also witnessed epic failures in the investment world, like the time some clients of mine rehabbed a home in a high-end area.  I knew what they wanted to sell the place for and therefore had expectations of what the design must look like.  When I drove up to the property I realized how far off the design was from the mark they needed to hit!  They had let their contractor pick the finishes and the final product was a big disappointment.  They sold the place so far below what they were expecting that it was an awful experience for everyone.

So what makes an investor successful?  Is there a trait that the savvy ones seem to share with each other?  From my observations: yes, there sure is.  And it’s what makes anyone good at anything: a constant quest to be better.  When I meet a new investor who wants to work with me I pay a lot of attention to their attitude, regardless of experience.  Are they cocky?  Do they feel like they have a fail-proof formula?  Do they feel like there’s a code to investing and they alone have cracked it?  If the answer is yes to any of those questions alarm bells go off in my head.

Here’s the thing about real estate: it’s always changing.  What’s on trend now is going to be different in a year.  Interest rates are constantly in flux.  The economy shifts the way buyers act.  So there is no formula to success that doesn’t include constant learning.  But this isn’t something that you need to do on your own!  Employing a savvy team of experts and leaning on them for advice is a big help.  Do you want to know what’s happening in the market?  Ask a REALTOR®.  Ask your investor friends.  Do you want to know what’s happening with rates and how that might affect the market?  As a lender you trust.  Do you want to know what finishes to put in your flip?  Walk through some open houses or, better yet, ask a designer (or your real estate agent) what people want right now.  You don’t have to do this on your own but you do have to realize that you don’t learn to be a good investor in a class and there is no formula that’s going to give you unwavering success.  Real life experience is what it takes!  And real life experience involves constant self-improvement.

I wish you the best in reaching your investment goals!

Kim Parmon

Principal Broker | Earth Advantage Certified | OR


Kim Parmon Principal Broker  Lead Listing Agent Earth Advantage Certified | OR Oregon is the fifth state that Kim has called home in her life, and this one is sticking!  After moving multiple times in her childhood, Kim fully understands how empowering homeownership and having roots is.  She loves waking up every day in this beautiful place and wants everyone to experience what it feels like to live in their dream home. As a kid, Kim spent her free time wandering through open houses and exploring construction sites for the fun of it.  After careers in the professional ballroom dance world, the entertainment industry, and the service industry, Kim stumbled into real estate as both a passion and a profession through the purchase of her first bungalow.  After renovating it with her husband and selling it for enough of a profit to pay off their debt as well as buy a new house to live in, everything clicked: she decided to get her real estate license and help her community experience the emotional and financial benefits of homeownership.  Kim put down roots in Portland in 2015 and has cultivated a referrals-based business throughout the years.  She understands that real estate is a service and the experience she gives her clients is first-rate.  She works hard to anticipate needs.  She is responsive, thorough, empathic, and a skilled negotiator who enjoys market analytics and strategy as much as she enjoys connecting with her clients.  Her ethics and reputation are the cornerstones of her business and the happiness of her clients is the yardstick that she measures success against. Kim merged her business with the best agents in Portland at the beginning of 2022, which has allowed her to give her clients more resources, more advocacy, and a top-notch real estate experience.  She is honored to be a part of her incredible team and feels lucky to go to work every day. In her free time, you'll find Kim enjoying lazy evenings by the fire with her husband, daughter, and rescue dogs.  She loves dancing, live music, exploring all of the beautiful places around us in the PNW, enjoying a cider and a good meal with friends, and browsing Powell's for a great new book. Andee Ziegler  Licensed Listing Team Operations Manager Loving where you live will change your life. Everyone deserves that joy. For me, real estate has been a way of nurturing my community and doing what I can to help people find stability, grow generational wealth, and create a little space of their own in the world. For 15 years I found the most joy in helping first-time homebuyers, guiding my peers through their first major investment and dreaming up what home means for them. I’ve done restoration work on homes from a variety of eras, 1894 Victorian farmhouse to classic 1950’s ranch. I enjoy empowering new homeowners with the knowledge I’ve garnered over the years, from systems to finishes.  In 2022 I joined forces with some of the best realtors in the biz and shifted my focus to operation management for listings. This welcome change opened up space in my life: more cake, less pants.   Andee Zeigler | Licensed Listing Team Operations Manager | Jessica LeDoux | Lead Buyer Agent | Broker Licensed in Oregon |  Karim Alaeddine | Operations | Principal Broker Licensed in Oregon |  Jenessa VanZutphen | Buyer Operations Manager | Licensed in Oregon | 
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