Blog Stories Why Pet-Friendly Homes Are in High Demand

Why Pet-Friendly Homes Are in High Demand

By Chad Brackett, May 2, 2019

One of the many benefits of owning your own home is the freedom to find your ‘furever’ friend. By pointing out the aspects of your home that make it ‘pet-friendly’ in your listing, you’ll attract these buyers, rather than alienating the 68% of American households that have a pet!

If you are one of the many homeowners looking to list your home for sale, how do you stand out to the millions of pet parents searching for their dream home?

Whether a dog person, a cat person, or someone who prefers the company of another pet species, 99% of pet owners say that they consider their animal to be family. When finding a home, 95% of animal owners believe it is important that a housing community allows animals.

study by the National Association of Realtors (NAR) revealed that there are many aspects of the home buying, selling and owning experience that have been greatly impacted by our love for our pets.

This should come as no surprise, as $72 billion was spent on pets in the U.S in 2018. NAR’s President William E. Brown shed some light on the impact of pet owners and their home search.

“It is important to understand the unique needs and wants of animal owners when it comes to homeownership. REALTORS® understand that when someone buys a home, they are buying it with the needs of their whole family in mind; ask pet owners, and they will enthusiastically agree that their animals are part of their family.”

The Power of Pets When Choosing the Right Home

  • 89% of pet owners say they would not give up their pet due to a housing restriction
  • 81% of Americans say their pets play a role in their housing situation
  • 31% of animal owners have refused to put in an offer on a home because it wasn’t a good fit for their animals
  • 19% of Americans say they would consider moving for their pet
  • 12% percent have moved for their pet

New home builders have actually begun installing retractable pet gates that tuck away neatly inside door jams as a highly requested feature in new homes to attract pet-parents.

So, if you are a homeowner looking to sell in today’s pet-friendly environment, point out the features of your home that will attract pet owners:

  • Fully fenced in backyard – (91% of pet owners ranked this as the most important feature of a home to accommodate their pet)
  • Locations of dog parks/walking paths/pet-friendly beaches in the area (71% ranked this as the top feature of any neighborhood they would consider)
  • Proximity to veterinarians/groomers/pet supply stores (31%)

Bottom Line

Americans love their pets and will look for pet-friendly features in the home they wish to buy, so take advantage of this knowledge by pointing out your home’s ability to meet their needs.

Chad Brackett

Earth Advantage & ADU Specialist Broker Licensed in OR & WA

Movin' and shakin'... Do you need to buy? Do you need to sell? Is moving in your future? Then let’s talk. Chad Brackett is licensed in Oregon, Washington, and California. Chad's career has afforded him the opportunity to live in 12 different states across the United States while buying and selling more than 12 homes and investment properties, including, most recently, in the Piedmont neighborhood of Portland. Originally from a suburb of Atlanta, Georgia, Chad most recently moved to Portland after spending the past couple of years in the San Francisco Bay Area where he worked for Alain Pinel Realtors. While Chad is relatively new to Portland, he is a Northwestern at heart: “I love everything about Portland. The people, the topography and climate, it is the best place I have live. From the mountains to the coast, there is just so much for my family to do.” Chad has quickly assimilated to the area based on his prior moving experiences. He understands firsthand the challenges with not only buying and selling homes but with moving and relocating. His previous experiences will be an invaluable resource to you throughout your real estate transaction. Chad is committed to quality, integrity, professionalism and excellent service when you enlist his services. Prior to beginning his real estate career, Chad had a successful 30-year retail career in sales and operational support for divisions of large organizations like L'Oreal and Limited Brands amongst others. Chad is extremely detail oriented and will utilize his strategic planning, analysis and innovative approach to ensure that you are completely informed throughout the real estate transaction and achieve your desired goals. He has provided support, training and leadership to thousands of employees and has been responsible for hundreds of millions in annual sales volume. If a commitment to service and being the #1 priority is important to you, then contact Chad.
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  • T: 503-389-0685
  • F: 503-961-8224
  • chadbrackett@livingroomre.com

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