We’re back with another episode of Open House: Everyday Excellence, a podcast from Living Room Realty that explores how real estate agents can do their work with heart, skill, and creativity.
In each episode, we sit down with agents who are reshaping what it means to serve clients well. We talk about the practices, the challenges, and the lessons that help us grow both as professionals and as people.
🎧 Episode 4: Storytelling Through Persona Marketing with Lydia Hallay
This week’s guest, Lydia Hallay, believes that every home has a story. She shows us how important it is for agents to tell that story in a way that connects with people.
Instead of relying only on the basics like square footage or the number of bedrooms, Lydia goes further. She gives her listings names, creates playlists, stages with intention, and even brings fresh flowers. All of these details create an experience that allows buyers to picture their lives in the space.
In this episode, Lydia shares:
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How persona marketing makes homes feel alive and memorable
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Why talking with sellers about what they love helps attract the right buyers
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Ways to build anticipation by pulling back the curtain on your process
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How authenticity and joy set you apart in a crowded market
Who It’s For
This episode is for agents who want to move past the pressure of “selling” and instead focus on building stronger connections. If you have ever struggled to make your marketing feel authentic, or wondered how to bring more of your personality into the work, Lydia’s approach offers both inspiration and practical steps.
Why It Matters
Real estate is about more than transactions. It is about trust, imagination, and belonging. When we treat each home as a story worth telling, we help buyers and sellers feel seen and understood. We also create excitement and confidence about what comes next.
Lydia reminds us that joy and creativity are not extras. They are tools that can elevate your practice and make your work stand out. As she says: “Stay human.”
Listen Now
Episode 4 is live. You can find it on Spotify, Apple Podcasts, or anywhere you listen. Search for Open House: Everyday Excellence and start with Storytelling Through Persona Marketing with Lydia Hallay.
