Blog Stories When Less is More

When Less is More

By Kim Parmon, June 3, 2020

As brokers, our goal has always been to get as many people through our listings as possible.  Covid-19 has changed all of that.  Instead of trying to get tons of people through homes we are now working on only allowing the most serious buyers through our listings.  It’s a quality over quantity situation, and we are doing it to keep our community safe.

I listed 15733 NE Schuyler St with this in mind.  Luckily, we live in an era with a lot of technology and tools available to us.  I had my photographer take professional pictures as well as create a 3D Matterport tour.  The cool thing about Matterport is that it allows you to tour a home almost as if you are inside it and get 360 degree views of all the rooms.  On top of this, I am used to taking extremely detailed walk through videos of properties for out of state buyer clients.  I leveraged this experience to take a detailed walkthrough video of this listing and I made it available to agents if their clients wanted even more information before touring the home.  I used this video to show more of the backyard, the closet space, the appliances, and point out other details that I thought buyers might be interested in.

The goal for me was to make potential buyers feel comfortable touring the property.  I wanted them to feel safe while in the home and able to focus on seeing themselves living there.  I wanted it to be clear that their safety was top of mind and that tours were only being scheduled for very serious buyers.  The strategy worked, because we had two excellent offers within 48 hours of listing!  We closed today for $13,000 over asking price.  Congrats to my happy client!

Kim Parmon

Principal Broker

Kim is the first person who will tell you she never expected to be a Realtor. She's had many creative jobs in the past and spent years as a high-volume bartender-turned-bar owner, which she feels gave her an essential skill that translates beautifully into her career in real estate: the ability to juggle 1,000 things at the same time while keeping everyone calm! She became obsessed with buying a house after the market crashed in 2009, finally buying her very first teeny-tiny dilapidated bungalow as a short sale in 2011. She and her husband, Matt, spent a few years fixing it up, then sold it for a profit and bought another project. And then they did it again. And the rest is history! Kim's talent for finding diamonds in the rough has made her into one of Portland's most sought-after investment Realtors. She loves seeing the missed potential in properties and has all kinds of tricks up her sleeve to find great investments but this talent is equally useful when it comes to traditional buyers and sellers. When you buy a home with Kim's assistance you can be sure that she is looking at all angles of the purchase to make sure it aligns with your financial goals as well as your lifestyle and she will stop at nothing to make sure you are taken care of! Some of her clients think she's gotten their offers accepted through sheer force of will! When you list a house with her she will go above and beyond to present your house in the best possible light to make sure you maximize your return on investment. Above all else, Kim prides herself on her integrity and believes that everyone deserves a caring Realtor partner who truly listens and tries to do what's right for her clients, even when no one is looking. She is thrilled to call this beautiful city home and can't wait to help you make your dreams come true through real estate.
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