Welcome to Open House: Everyday Excellence, the real estate podcast where we bring you real conversations with agents who work with thought, skill, and heart.
Every episode looks at the moments that define us as professionals. We talk about the shifts, the challenges, and the lessons that shape how we serve our clients and how we support one another.
🎧 Episode 3: Elevating the Value Conversation in Buyer Representation with Jessica LeDoux
The real estate industry is in the middle of one of its biggest changes in decades. The NAR settlement is reshaping buyer representation. Agents are now asked to lead clear and sometimes difficult conversations about value, compensation, and trust.
In this episode, Jessica LeDoux shares how she approaches those conversations with clarity and confidence. For her, this shift is not about defending a commission. It is about raising the standard of the profession and helping both clients and colleagues grow.
Jessica explains:
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What the NAR settlement means for buyer agents and the opportunities it brings
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How to frame your value early so fee conversations feel natural
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Why agents may be struggling more than their clients
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How experience, both personal and brokerage-wide, builds confidence and trust
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Why clarity always works better than fear
Who This Episode Is For
This conversation is for agents learning to navigate the new world of buyer representation. If you have ever felt unsure about how to explain your fee, wanted to show your worth without sounding like a résumé, or hoped to shift tense conversations into collaborative ones, this episode is for you.
You will leave with language you can use right away. You will also gain a mindset shift: when you own your value, you create more trust, wisdom, and leadership.
Why It Matters
The NAR settlement is forcing all of us to rethink how we talk about our work. For some, it creates fear. For others, it brings frustration.
Jessica reminds us that this is not a time to shrink back. It is a chance to step forward. Clear and confident conversations raise the bar for everyone. They create better-informed clients, more collaborative colleagues, and a stronger profession.
As Jessica says, “Don’t let this moment make us reactive. Let it make us wise.”
Listen Now
Episode 3 is live. You can find it on Spotify, Apple Podcasts, or wherever you listen. Search for Open House: Everyday Excellence and listen to “Elevating the Value Conversation in Buyer Representation with Jessica LeDoux.”
